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The CIOFS Presidency has approved a new corporate brand design centered around the international OFS logo.
The logo seeks to express the nature of the OFS, being Franciscan, secular and an order.
It picks up the Franciscan element of the old logo — namely, the Tau “T”.
The new design eliminates the Latin words around the Tau. Instead, a circle of rays bursts out from the Tau, like a sun shining on the secular world. Its identity as an order is expressed through the Latin words, Ordo Franciscanus Saecularis.
The logo itself can be used without the words, such as on the web, in social media, and on products. For appealing graphic effect, a part of the logo can be enlarged for use on such things as envelops, folders, posters, tote bags, etc. The logo also is expected to be used in various combinations with the OFS name spelled out, especially on CIOFS letterhead and documents.
The brand may be presented in colour (a light brown) or greyscale.
The new design is for use by CIOFS.
